Description

Introduction to customer journey, story mapping, user story writing...

Materials

• Post-its (at least 5 colors)
• Beamer
• A4 paper sheets

HOW TO PLAY

SETUP

Split the group in 2 teams.

GOAL

Create a journey to australia (earth) for martians based on a customer journey canva.

RULES

Display the support

INTRODUCE THE GAME 10’

Introduce the game.
Each team is a top of the range travel agency on Mars.
The agency is specialized in “To Earth travel”.
For the business Australia is the most profitable destination.

Make each team choose a name for their agency.

EXPLAIN WHAT IS A CUSTOMER JOURNEY

PERSONA 15’

Introduce the concept of Persona
Each team creates a persona based on a selected canva.
The facilitator can play the role a martian and the team can interview him.

ELEVATOR PITCH 15’

Introduce the concept of Elevator Pitch
Each team creates its elevator pitch in order to sell their journey.
You can use the template defined below:

STAGES/USER ACTIVITIES 15’

Define the stages of the journey.
Focus on the stay in Australia.
Be creatives.

CHANNELS 10’

Define the channels used for each stages.

USER TASKS 30’

Deep dive into the user activities and create user tasks for each one.
Think about the thought, feelings of your persona and fill the Think/Feel/Wow lanes.

Congratulations: you just filled a customer journey.
Based on the customer journey we can extract a user story map:

• User activities = Backbone
• User tasks = Walking skeleton “User Story Map”

M.V.P 10’

Prioritize the User Tasks and extract an M.V.P.
Martians can stay on earth only 10 days otherwise they die

USER STORIES 30’

The facilitator must introduce how to write User Stories:

• Format: Role-Feature-Reason
• The three C’s
• I.N.V.E.S.T
• Acceptance Criteria
  The teams can now write User Stories (at least 2).
  

PITCH YOUR JOURNEY 15’

Each team presents the results of their work to the other team.